The approach is, undeniably, direct – with a form in the profile section detailing your desired arrangement and expectation, ranging from moderate to substantial and high. Within 10 minutes of being live I had an inbox full of emails from men detailing what they’d require from me and asking what I’d expect in exchange.

A nationally syndicated columnist with the Rocky Mountain News, Cameron gained national attention with the publication of 8 SIMPLE RULES in hardcover, becoming a regular contributor to Time's "Your Family" column and a featured story on CNN, CBS's The Early Show, and in People magazine.

Signup I work all week and I work long hours, so when somebody suggested signing up for some chat rooms, I have to admit, I wasn't fussed on the idea at first.